The ASA claim that images in the ad are misleading to the public and may actually exaggerate the product’s benefits.

I’m sorry.. Anyone who has so much as glanced at a make-up product ad will tell you that it’s been re-touched to hell.

Sadly, I’m one of those people who see a mascara ad and literally *have* to go and buy the product. Remember the L’oreal Telescopic Mascara? Yeah… it’s living it’s days out in my eye make-up bag. My eyes certainly didn’t look like Penelope’s at all..

I remember seeing a Julia Roberts Lancome mascara ad and an Eva Longoria L’oreal ad and thinking how magical this product must be in order for it to make your eyelids grow their own LONG, synthetic, perfectly curled eye lashes AND also make your skin look like a baby’s behind. And you cant forget that they’re all wearing a boatload of eyeliner too…

Julia Roberts’ mouth also looks a little bizarre.. but that’s probably caused by another one of Lancome’s products.. And Eva Longoria’s eyelashes are SO not real!

But back to Kate Moss and Rimmel. Apparently, the agency behind this campaign told the ASA that Moss was wearing fake lashes, but couldn’t support this claim. The ad in question is for Rimmel’s Magnif’eyes mascara. What do you think?

I think that taking one look at that should be enough to convince anyone that there is some kind of eyelash trickery going on there.. both in the fake eyelash and photoshop eyelash tool department.

So the ASA is concluding that Rimmel is no longer allowed to run this ad, and any subsequent ads that feature any kind of eyelash manipulation (synthetic or digital) are to carry a disclaimer.

Yeah right. Can you imagine..?! then EVERYTHING would need to have a disclaimer on it. Underwear ads, toothpaste ads, perfume ads, shampoo ads, car ads.

The next Victoria’s Secret ad is going to say something like:

“This push up bra will not make you look like Adriana Lima. This push up bra will not make your hair look flowy and perfect. Nor will this push up bra make your legs look 17 feet long. This push up bra will not make you tanned. Photo editing, wind machines and special leg-lengthening camera angels were used in this advertisement”

Girlfriend, please.. This is what makes people buy stuff. And lets not even start with store mannequins who are pinned into the outfits the stores. “This mannequin is pinned into this outfit. This outfit will not actually fit you like this. Sorry”

And while they’re at it, they might want to approach Subway and McDonalds. No sandwich or burger I’ve had ever looks like the pictures. Sauce all down the side, lettuce sticking out everywhere, fries coming out of the container in about 50 different directions.

False advertising? Well it worked didn’t it? Of course, I think to myself as I eat my lopsided burger with Big Mac sauce running down my hand.

Maybe she’s born with it.. Maybe it’s Maybelline.. or maybe it’s just good old Photoshop!

I don’t know why it bothers me when famous people come out with perfumes… or fragrances… or scents… I’m going to go with fragrance…

The latest celeb to release a fragrance is Beyonce, and it is named Beyonce Heat. Nice.

The big hitters in the fragrance game are of course J-Lo who seems to have a new fragrance out every season, and Britney, whose fragrances either have the word “curious” or “fantasy”… very creative… ?! And of course we mustn’t forget the Beckhams with their His & Hers fragrances and Celine Dion.

I’m sure they smell nice.. but really?! I can’t really understand the appeal of celeb fragrances.. And the names – they’re great! It’s like they just throw words together – in the hope that you will buy their ridiculously priced scented water… Take Jessica Simpson’s Fancy Love.. What does that even mean?!

And perfume ads.. you can always tell when there’s one on.. you have to have semi naked people with far-away looks on their faces, either draped over a chair or rolling around on a bed or in a field and the voice over person saying things like “beauty… remember… seduction… imagination… love…. (insert name of expensive fragranced water) by (name of some expensive company)”. yuck.

I mean, I love my perfumes.. I just think the advertising is a little ridiculous.. and famous people should stop with the “fragrance making” and silly names.

Here’s a list of what I think are the most ridiculous perfume names:

Intimately Beckham by David Beckham – I don’t really want to smell Beckham’s intimate areas thank you….
Insolence by Guerlain – Maybe smelling like rude works for some people… lol
Lady Sexy by Paris Hilton – I beleive Miss Hilton thought of that one all by herself…
Unforgivable Woman by Sean John – I don’t even know what to do with this lol
Cumming by Alan Cumming – imagine asking for this in a store?? smart-ass remarks below please!!
Taste by Jessica Simpson – Yuck by VickyC
Ladyboy by B Never Too Busy To Be Beautiful – can’t imagine asking for this in a store either…
Breath of God by B Never Too Busy To Be Beautiful – A little presumptuous, but hell, I’m sure God’s breath smells fabulous!!

I could keep going, but I won’t. And don’t get me wrong, I love my Dior. But the names, the ads, the famous people.. It’s funny, but a little annoying. When even 50 cent has his own fragrance, you know something is wrong!

What would you call your perfume if you had one? What fragrances do you think have the most absurd names? Let me know in the comments!